I should say that I haven’t won awards and I haven’t written anything I personally consider absolutely brilliant. I’ve spent most of this year looking around trying to figure out what was wrong with my work and how to make it better. Now, coming up on mid-terms at Humber, I have realized how crucial portfolio school really is. Nobody really tells you what brilliant work looks like, most people don’t even know it.
Every creative director I’ve shown my book to has given me passes but haven’t let me in. I understand this a lot better today. They don’t want to be your teachers, they are looking for excellent workers. If you don’t fall into that category they’ll just give you encouragement and maybe a water and toss you on your way.
I will probably eat these words if by next year at this time I’m still unemployed and pounding pavement. But truthfully, great creative isn’t all that hard. We see what is ‘good’ by industry standards, what sort of tricks or formulae are tested, and we take a pretty neat idea and mold it to that model. Ideas come after several hours of thinking hard and trying several models. It’s not rocket science, the fate of the free world rests on the shoulders of others. This is just sign-painting.
I’ve seen what great looks like. Now it’s time to go out and get it.