I’m late on this one but then, so’s the rest of the world. The hiring of Robert McGinnis to do these posters is genius, and perfectly in step with the Nouvelle Vague elegance of their movies. Evoking a hazy time demands beautiful, dream-like images, and McGinnis has always had that. More on it here.
Look familliar? That’s because McGinnis was there since pretty much the beginning. In fact he helped create the whole style, and it’s his imitators that made it look cheesy and tired the rest of us out. Here’s one of his more famous posters: