Busy this week. Preparing for brand re-launch of Kops Records, which I’m excited to say is really moving forward. Luckily these guys have been awesome: receptive to new ideas, open to suggestions and good at deciding on what they want and what they don’t. One of the first orders of business to show Kops has changed is to feature new talent every Saturday.
We’re starting on the 23rd from 1:30-5:30pm with Your Pretend Boyfriend, sample their stuff at:
In Toronto next Saturday? Drop by, 229 Queen West and have a listen, we’re all super-nervous to hear what you think, and while its not quite launched yet, Kops already has a strong commitment to service at its core. Branding or no, its got something that sets it apart.
Here’s a poster showcasing the fact that Kops now has live performances, hand-painted by yours truly:
The Future of Sound… Unearthed! was my idea. Only by delving into what’s been before do we discover what is to come. It’s a concept that applies across all fields, and I’ve discussed it in one of my most popular (and rather embarrassing) posts before.
Here are some designs for the new logo. Client’s old one was a cartoon dog that needed to be put down, and in its place we’re trying to create a cartoon dog that more directly appeals to the sensibilities of Kops as service brand. While the idea of a mascot is something out of Leo Burnett’s book, it could have potential here:
Lastly, I’ve been doing a bt of freelance layout work, which isn’t really worth showing here. In case you were wondering, this is why I’ve been gone most of the week.
I’ll have some more portfolio spec work up tomorrow. Thanks so much for your encouragement and comments, I think Best Western wins out of Crest toothpaste, meanwhile I’m going to take the weekend and really try to hammer out some better ideas while there’s still time. I think the Apathyisboring stuff is a keeper, which frees me to do stuff that isn’t necessarily long copy for my last campaign.