Here are pseudo-campaign posters for the apathyisboring viral-marketing campaign. The idea is two-fold:
1. The posters would be made of real places placed near, but not in, the ridings listed, or we would use fake-but-familiar riding names. People seeing them would assume they were from neighboring ridings, people in the know would probably report something wrong with these and go to the site…
2. The websites listed would take you to fake politicians’ websites where you can do various politically infuriating things (like submit a comment where the response is along the lines of ‘we don’t care’, soon a pop-up appears directing you to apathyisboring. The client would also be listed in the links of ‘people we hate’ on the site and constantly slammed by the politician for trying to be relevant, you’d almost get a sense s/he is afraid of you going.
An alternative tag here might be “A vote for noone is a vote for me!” or “When nobody votes, I can afford sh*t like this!”
website is SLOthelberger.ca
As always, thoughts are more than welcome.