We make decisions based on emotion, it’s one of the reasons why we have such a hard time predicting ‘rational’ behavior when it comes to life’s big decisions on an individual level. Reason is but an Ancient Greek invention by men who were losing the contest of feelings with their wives.
There is no machine in our heads where we drop real-world data and output courses of action.
‘Reason’ as it exists today is nothing more than a method by which we justify our deeper impulses.
Good communication is about creating the desired visceral reaction.
…Of course, sometimes that requires words like ‘reasonable’ and ‘logical’ in conjunction with why they’re doing what you tell them to.