for the Kops account tomorrow. Some things to keep in mind:
1. How does the average consumer of records (or any other product) go about purchasing it? Where can we get their attention best with our ad? 2 ways of doing this: grab their attention while they’re shopping (online, on records, stickers for record players, etc., and grab their attention in general (places they may look that other people don’t, building frontage, etc.).
2. Who is it exactly that we’re trying to grab? We have a very specific demographic, how do we appeal to them? How might we change ourselves to appeal to them?
This all has something to do with a dog, more on it post-meeting…